More Clients, More Listings

More Clients, More Listings, how you will succeed.

iREPS’s marketing automation platform has allowed agents to double their lead conversion rates. We are using an app called Pardot from Salesforce to design lead nurture and drip campaigns that allow our agents to automate much of their outreach, and successfully manage much larger databases than they would otherwise be able to handle.

Any real estate agent can tell you that the way to add value to client relationships is to understand a client’s criteria and address friction points throughout the selling or purchasing process. Through Pardot, we deliver automated, hyper-targeted, personalized messaging to consumers that meet their needs wherever they are along the consumer lifecycle. For example, if one of our agents has a $2m buyer that isn’t ready to seriously start looking for six months, they can categorize them according to that timeframe using our CRM, which automatically initiates a low impact drip campaign, keeping the agent’s brand in front of the client until they’re seriously ready to start looking.

Lead Nurturing

Intelligent lead nurturing that adapts to your audience. Build, test, and push send with confidence.

  • Automatically send emails based on triggers including time, interactions and other custom parameters
  • Make the most of your database by re-engaging dormant leads
  • Build, test, send, and report — all in one visual interface.

Lead Qualification

Identify your hottest leads — before the competition does.

  • Identify who’s interested by scoring prospect interactions
  • Find the right customers with objective grading
  • Prioritize sales outreach at a glance

Dynamic Content

Messaging so relevant, your customers will think you’re a mind reader.

  • Use data to personalize the customer experience
  • Display targeted offers on your website and landing pages
  • Seamlessly shift nurturing and email paths as you uncover new information


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